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Jun 26

The Journey Starts Here - New City Brand

Posted on June 26, 2023 at 11:51 AM by Drew Bailey

The Journey Starts Here

The Journey Starts Here

We are proud to unveil the new logo and tagline for the City of Morgantown! Our new brand represents the spirit of Morgantown, exuding boldness and a sense of limitless possibilities.

In the heart of this logo concept, we have a grand mountain rising majestically. Its peaks stand tall, representing the strength, resilience, and the indomitable spirit of Morgantown and its residents. This mountain serves as a symbol of the challenges we conquer and the heights we can achieve when we set our sights high.

It reminds us that challenges are mere stepping stones, that the river of opportunity is ever-flowing, and that the sun's rays of hope and success shine upon all who embark on their journey here.

The river represents the lifeblood of Morgantown, where nature's beauty intertwines with the vibrant energy of the community. It symbolizes the ever-changing nature of our journeys, the constant flow of progress and growth, and the nurturing environment that supports our dreams and aspirations."

Radiating from behind the mountain and river, we find a brilliant sun, casting its warm and golden rays across the logo. The sun represents the bright and promising future that Morgantown holds for all who journey here. It signifies the optimism, vitality, and endless possibilities that await those who call this city home or visit its vibrant streets.

With the mountain, river, and sun at its core, our new logo captures the essence of Morgantown—its natural beauty, its vibrant community, and its boundless potential. It serves as a beacon, guiding us forward on our individual and collective journeys, reminding us that every day is an opportunity to rise, flow, and shine.

But Morgantown's beauty isn't limited to its natural surroundings—the people here truly make this city shine. Every person has a story of what brought them to Morgantown, and these stories are what shape us as a community. 

Long before Morgantown became the vibrant city it is today, it was a place where dreams took root. The early settlers who arrived here embarked on their own journeys of discovery and exploration. They braved the unknown, seeking opportunities and a better life for themselves and their families. Their resilience and determination laid the foundation for the thriving community that exists today.

Whether it's the early pioneers venturing into the unknown, the students who begin their academic journeys at WVU, or the families seeking a community to call their own, Morgantown has always been a place where new journeys begin.

So, to all those who arrive in Morgantown, ready to embark on their own journeys, know that you are stepping into a city that holds the promise of a brighter future. Morgantown welcomes you with open arms, providing the foundation upon which your dreams can take flight. Here, the possibilities are endless, the opportunities are abundant, and the support of a thriving community surrounds you.

Let our new logo and tagline serve as a reminder of the values, vision, and spirit that define our remarkable city. Together, let us embrace the natural wonders, the kindness of our people, and the vision for a future that is full of opportunities…. Morgantown, the journey starts here.