About the Program
Products and businesses perceived as "sustainable" can benefit from a number of competitive marketing advantages. However, if consumers are not aware of a business's sustainable practices, they may not seek out their products, even if the product itself is
sustainable. Publicity of a business's sustainability practices, therefore, is critical to take advantage of the market segment that wishes to send environmental signals through its purchasing decisions. With this in mind, Downstream Strategies
and the Morgantown Municipal Green Team
are actively researching the potential establishment of a citywide sustainable small business certification program.